Son, C.M. , Soon , C.S. and Sok-yong, K.K. 2023. Exploring the Impact of Cultural Heritage on Destination Branding and Tourist Experiences: Perspective from South Korea. Journal of Hospitality and Tourism Management. 6, 1 (May 2023), 1–10. DOI:https://doi.org/10.53819/81018102t4138.