Thukia, W.J., Munyiri , E.K. and Maingi, S.W. 2023. Prospects of Cost Leadership Strategy for Tourism Performance: Are Cost-Reduction Techniques a Solution?. Journal of Hospitality and Tourism Management. 6, 4 (Oct. 2023), 32–45. DOI:https://doi.org/10.53819/81018102t4194.