Entrepreneurial Orientation and the Performance of Small and Medium-Sized Manufacturing Enterprises in Nairobi County, Kenya
DOI:
https://doi.org/10.53819/81018102t7046Abstract
The study aimed to evaluate the influence of entrepreneurial orientation on the performance of small and medium-sized manufacturing enterprises (SMEs) in Nairobi City County, Kenya, and examined the moderating effect of environmental dynamism on this relationship. Employing a positivist philosophy and a cross-sectional research design, the study targeted 425 SMEs registered by the Kenya Association of Manufacturers. Stratified random sampling was used to select respondents, and data were collected through self-administered questionnaires and secondary sources. Descriptive statistics and multiple regression analysis were applied, with qualitative data undergoing content analysis. The findings showed that entrepreneurial orientation significantly influences SME performance, explaining 40.3% of the variance, as indicated by an R² of 0.403 and a significant F-statistic of 79.75 (p < 0.001). The beta coefficient of 0.235 confirmed a positive relationship between entrepreneurial orientation and performance. This study contributes to theory by empirically validating the moderating role of environmental dynamism and offers practical and policy insights for enhancing SME performance through entrepreneurial strategies.
Keywords: Entrepreneurial orientation, Small and medium-sized manufacturing enterprise, performance
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