Vol. 5 No. 1 (2022)

Articles

• Brand Development and Marketing Strategies in USA: A Case of Apple Inc.

  Michael Addison, Victoria Adelaide

  1 - 8

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• Sales Territory Design and Salesforce Performance in the Detergent Manufacturing Companies in Kenya

  Benson Muchoki Mwangi, Francis N. Kibera, Mary Kinoti, Magutu P. Obara

  9 - 19

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• Influence of the Nature of Product on Performance of Soft Drinks Manufacturing Firms in Kenya

  Josephine Mutindi Kithu, John N. Kamau

  20 - 38

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• Impact of Podcasts and Video Marketing Strategy on Growth of Businesses in the Private Sector: Perspective from the United States

  Ernest Morisson Yaymond, Dr. Alice Saunders Clerk , Dr. Michael McCain Smith

  39 - 50

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• Effect of Export Strategy on the Performance of Large Export Manufacturing Firms in Kenya

  Haron Komen Chebet, Prof. Martin Ogutu, Dr. Winnie Njeru , Prof. James Njihia

  51 - 66

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• The Effect of Internet Advertisement Features on Customer Purchase Intention of Selected Food and Beverage Companies in Lagos State, Nigeria

  Asikhia, O. U., Makinde, G.O., Akinlabi, H. B, Oduwole, W. K.

  67 - 79

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• Brand Equity and Customer Citizenship Behaviour among Students of Selected Universities within Mount Kenya Region

  Ann Bonareri, Clement Nkaabu, Guyo S. Huka

  80 - 92

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• Relationship Marketing and Customer Purchase Decision of Insurance in Lagos State, Nigeria

  Oluwabiyi, O. E., Asikhia, O. U., Egwuonwu, T. K.,

  93 - 117

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