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Vol. 6 No. 1 (2023)
Vol. 6 No. 1 (2023)
ISSN Online 2617-359X
Published:
2023-06-17
Articles
Assessing the Effectiveness of Cybersecurity Measures in the United States Telecommunications Industry: A Comprehensive Analysis
Mark W. Twain, John L. Morrison , William. F. Scott
1 - 10
PDF
Innovative Marketing Strategies in China's Telecommunication Sector: Adapting to the Digital Age
Lao Y. Chang, Yu Z. Zhongshu , Yan Anyi
11 - 20
PDF
Digital Marketing and Sales Performance of Agribusinesses under Tanzania Horticultural Association: The Case of Small and Medium-Sized Enterprises in Arusha, Tanzania
Cecilia Luhatanisa, Benjamin Mulili , O. Dizon
21 - 46
PDF
The Relationship between Relationship Marketing and Brand Loyalty in Mobile Telecom Service Providers: Case of Nairobi County, Kenya
Jessica Atieno Ooko, Fredrick O. Aila , Alphonce J. Odondo
47 - 65
PDF
Brand Image and Consumer Decision Making in the Mobile Telecommunication Sector, Case Study of Tecno Mobile Ltd, Rwanda
Gilbert Bizimana , Eugenia Nkechi Irechukwu
66 - 73
PDF
Marketing Strategies and Market Share Growth in the Rwanda’s Coffee Industry; A Case of Coffee Business Centre
Inkindi Aristide , Dr. Eugenia Nkechi Irechukwu (PhD)
74 - 84
PDF
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