Vol. 6 No. 1 (2023)

Articles

• Assessing the Effectiveness of Cybersecurity Measures in the United States Telecommunications Industry: A Comprehensive Analysis

  Mark W. Twain, John L. Morrison , William. F. Scott

  1 - 10

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• Innovative Marketing Strategies in China's Telecommunication Sector: Adapting to the Digital Age

  Lao Y. Chang, Yu Z. Zhongshu , Yan Anyi

  11 - 20

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• Digital Marketing and Sales Performance of Agribusinesses under Tanzania Horticultural Association: The Case of Small and Medium-Sized Enterprises in Arusha, Tanzania

  Cecilia Luhatanisa, Benjamin Mulili , O. Dizon

  21 - 46

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• The Relationship between Relationship Marketing and Brand Loyalty in Mobile Telecom Service Providers: Case of Nairobi County, Kenya

  Jessica Atieno Ooko, Fredrick O. Aila , Alphonce J. Odondo

  47 - 65

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• Brand Image and Consumer Decision Making in the Mobile Telecommunication Sector, Case Study of Tecno Mobile Ltd, Rwanda

  Gilbert Bizimana , Eugenia Nkechi Irechukwu

  66 - 73

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• Marketing Strategies and Market Share Growth in the Rwanda’s Coffee Industry; A Case of Coffee Business Centre

  Inkindi Aristide , Dr. Eugenia Nkechi Irechukwu (PhD)

  74 - 84

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